Small Shifts, Big Impact: Celebrating Earth Month with a Cleaner Commute

For Individuals: Your Ride Matters

You don’t have to overhaul your life to be part of something bigger. Choosing a cleaner commute—just a couple days a week—adds up to less pollution, less traffic, and better air for everyone around you.

Clean commuting is one of the simplest and most local ways to make a difference. Every time you ride transit, share a car, or hop on a bike, you’re not just helping the environment—you’re making your neighborhood healthier, your streets safer, and your city more livable.

Looking to get started with a cleaner commute? This Earth Month, you can:

Let Shift map out a cleaner commute for you—whether it’s a new transit route, a carpool match, or something you hadn’t thought of yet
Log your trips with MyGCO to earn rewards, track your impact, and show that small choices add up
Join the Million Air Challenge and help remove 1 million pounds of pollution from Atlanta’s air

For Employers: Don’t Overlook the Commute

If your company cares about sustainability, employee wellness, or even recruitment and retention—you need to be paying attention to how your employees get to work.

Transportation is one of the largest contributors to greenhouse gas emissions in the U.S, and how your team gets to work every day directly contributes to your organization’s carbon footprint. It’s time to bring commuting into the sustainability conversation.

This Earth Month, Shift invites employers to:

Evaluate how employee commutes align—or conflict—with your sustainability goals
Understand your team’s travel patterns and emissions
Partner with Shift to explore solutions that lower your impact

We’ll help you launch clean commute strategies that not only reduce emissions but also support recruitment, retention, morale, and your bottom line. Because how your people get to work shouldn’t be an afterthought—it should be part of your business strategy.

The Million Air Challenge: One Month. One Million Pounds. One Big Impact.

This April, Shift and Georgia Commute Options invite you to be part of something big, local, and powerful: the Million Air Challenge.

It’s easy: choose cleaner ways to get around—transit, carpool, bike, walk, or telework—and log your trips on MyGCO.com. Every clean trip moves us closer to our collective goal of eliminating 1 million pounds of air pollution from Atlanta’s skies.

But this campaign isn’t just about numbers—it’s about community spirit. It’s about showing up for your neighbors, keeping ATL’s skies blue, and proving that small choices can drive real change. And yes—you’ll get rewarded for doing good. Here’s what’s up for grabs:

🎁 Grand Prizes

2 winners will score a Family Plus Annual Gift Membership to the Atlanta Botanical Garden

4 runners-up will win a Georgia State Parks & Historic Sites annual combo pass

🎉 Weekly Prize Drawings (just log your clean trips to be entered):

🚲 Bike trips: Win a Hiplok Spin wearable bike chain lock

🚌 Transit trips: Win a pair of Beats Solo 4 Wireless Headphones

🚗 Carpool or vanpool trips: Score a Spotify gift card

🖥️ Telework days: Get cozy with an ErgoFoam adjustable footrest

🎒 New to MyGCO? Log 3 clean trips and you could win an Osprey backpack

Ready to join in?

Head to MyGCO.com and create your free account

Log your clean commute trips during the month of April

Watch the pounds of pollution drop—and the rewards stack up

This is your chance to make Earth Month count—for your health, your community, and your future.

👥 Are you an employer looking to get your workforce involved?

We’ve got toolkits, promo materials, and ideas ready to go. Reach out to [email protected] to request your Million Air Challenge Employer Toolkit and get your team in on the action.