Get Your Team There: A South Metro World Cup Game Plan
FIFA World Cup 2026™ will put Atlanta under pressure from June 11–July 19, 2026, and South Metro will absorb impacts before fans ever reach downtown. Get your team prepared today.
When employees struggle to get to work, your operation feels it—missed shifts, high turnover, lost productivity, and rising recruitment costs. Shift delivers practical, proven commute solutions that stabilize your workforce and strengthen retention.
Download our Employer Services Toolkit to see the programs and options available to your worksite.
Your employee commute problem is really a workforce problem.
Lateness, absenteeism, early turnover, and strained recruitment aren’t random—they’re commute-driven. When employees face unreliable transportation, you absorb the operational cost: reduced productivity, constant rehiring, and inconsistent performance.
Addressing commute challenges is one of the most cost-effective ways to protect your staffing pipeline and keep your operation running smoothly. Shift helps you eliminate these barriers with solutions tailored to the realities of the South Metro Atlanta workforce.
Shift Employer Services
Shift develops solutions for a wide range of commute and transportation challenges- these are just a few of the ways we support employers. We’ll help you focus on what will actually move the needle for your team.
Commute Program Design & Launch
Practical solutions for real-world commute gaps
- Carpool program design, setup, and rider/driver matching
- Vanpool program design, setup, and rider recruitment
- Vanpool vendor sourcing, contracting, and coordination
- Employer-sponsored vanpool launch support
- Shuttle feasibility studies and pilot design
- First/last-mile shuttle program setup
- Transit benefit program setup (pre-tax + subsidy)
- Parking policy design to incentivize alternatives
- Cash-out parking feasibility + implementation support
- Bike-to-work and walk-to-work program setup
- Micromobility program integration e-bike readiness planning
- Mode-specific adoption strategies (transit, vanpool, carpool, bike, etc.)
Data & Performance Reporting
So decisions are based on reality, not assumptions
- Workforce travel surveys
- Mode share tracking
- Employer-level commute dashboards
- SOV reduction analysis
- Commute emissions modeling
- Tailored sustainability reporting
- ROI and impact reporting
- Pilot evaluation and recommendations
Policy, Planning & Access Strategy
Fixing root causes, not just symptoms
- Parking policy audits and redesign
- Telework and hybrid work strategy
- Workforce commute pattern analysis
- Proximate commuting and live-work alignment analysis
- Commute equity and access assessments
Infrastructure & Facilities Support
On-site improvements that make commute options usable
- Site audits to identify gaps and practical improvements
- Wayfinding and signage recommendations (transit stops, shuttle zones, bike access)
- Secure bike parking and bike room planning
- End-of-trip facility assessments (lockers, showers, changing areas)
- Shuttle loading zone and curb management recommendations
- Bus stop access and amenity assessments
- First/last-mile connectivity reviews (sidewalks, crossings, lighting, ADA gaps)
- Employer/landlord coordination to advance improvements
Relocation & Commute Alignment
Making relocations smoother for organizations and their employees
- Commute-informed relocation counseling
- Analysis of relocation patterns and retention risk tied to commute barriers
- Commute scenario modeling for new or transferring employees
- Tailored orientation resources for employees learning new commute options
Employee Commute Support Services
High-touch support for workers who need real help
- 1:1 commute planning for employees
- New hire commute onboarding support
- Connections to real-time commute info and alerts
- Disruption and backup commute planning
- Digital or onsite commute resource hub
- Access to ongoing Shift support services like Guaranteed Ride Home
Regional Coordination & Partnerships
Because no employer can solve this alone
- Coordination with transit agencies and regional providers
- Navigation of public programs and incentive
- Regional incentive stacking and alignment
- Public-private partnership development
- Grant and pilot opportunity alignment
- Ongoing employee and employer-level support through Shift
Engagement & Incentive Programs
Because commute stress impacts morale and retention
- Community-wide challenges and competitions
- Employer-branded commute campaigns
- Local and regional rewards and recognition programs
- Employer-offered incentive program design
- Gamification and leaderboard systems
- Access to incentives through Shift (i.e. monthly gas cards)
Program Enablement & Operations
Extending the capacity of HR, People, and Operations teams
- Evaluation of existing commute programs, with troubleshooting and optimization
- Transportation benefit administrator recommendations and vetting
- HR and People team trainings on commute options, policies, and support workflows
- Program management frameworks and playbooks for internal teams
- Ongoing program optimization and scaling support
- Workforce re-engagement and participation recovery campaigns
- Change management and internal rollout support for new initiatives
Comprehensive commute solutions for your workforce
From quick fixes to full-scale programs, we meet employers where they are and build solutions that actually move the needle. Here’s how it works:
Comprehensive Needs Assessment
We analyze your shift patterns, employee geography, mobility barriers, and on-time performance to identify the commute challenges affecting your workforce.
Commute Program Recommendations & Implementation
We work directly with you to implement programs and policies that meet your workforce’s needs—without adding operational burden.
On-site Employee Education
We meet employees where they are—on-site, in person—to answer questions, help them plan, and ensure they feel supported.
Tailored Commuting Resources
Custom communication materials including onboarding inserts, break room posters, digital handouts, QR cards, and more.
Ongoing Employee Support
Personalized support for employees, including route planning, financial incentives, and safety nets like Guaranteed Ride Home.
Results Tracking
We monitor participation, adoption, and behavior change, giving you clear visibility into performance improvements and ROI.
Real employers. Real impact.
Serving the full range of the regional workforce- from the region’s largest airline and major logistics hubs to mid-size retail and hospitality operations- Shift improves access to jobs, strengthens commute reliability, and delivers measurable workforce outcomes.
Latest Posts
The world is coming to Atlanta. Is your commute ready?
Eight matches. A semifinal. A Fan Festival that runs for weeks. FIFA World Cup 26™ is not a weekend event; it is a six-week transportation test for every South Metro and airport-area worker. Here is your game plan.
New Year, New Commutes: Why Now Is the Time to Rethink Transportation
The start of a new year is when employers naturally take stock. What is working? What’s not? And what keeps quietly undermining even the best-laid workforce plans? For many employers, especially those of us in South Metro, the answer is often transportation.
Shift TMA 2025 Recap: Building Real Commute Options in South Metro
In 2025 something important happened in South Metro- more employees had real transportation options than they did the year before. Clear information, individualized support, and expanded service options worked together to expand access and opportunity.
Carpools Enrich Your South Atlanta Commute (and Your Wallet)
Lots of things are better when shared: bills, large tasks, nachos. If you’ve ever been on a long trip alone, you know car rides are at the top of that list.
Why Carpooling Should Be on Every Employer’s Radar
In Georgia’s current job market, every competitive advantage matters. From flexible scheduling to improved benefits, employers are looking for new ways to attract and retain talent. One of the most overlooked tools is sitting right in your parking lot…Carpooling.
Bike Routes (and Groups to Ride With) on the South Side
Biketober is finally here—that means you’ll want to share your rides with Georgia Commute Options to win gift cards, biking gear, and maybe even a free e-bike! Join the challenge with the rest of Metro Atlanta to make your rides in October count for that much more.
Affordable Bikes and Safe Rides in South Side Atlanta
Biketober is finally here—that means you’ll want to share your rides with Georgia Commute Options to win gift cards, biking gear, and maybe even a free e-bike! Join the challenge with the rest of Metro Atlanta to make your rides in October count for that much more.
Atlanta’s Air Pollution Problem + What You Can Do About It
You don’t have to overhaul your life to be part of something bigger. Choosing a cleaner commute—just a couple days a week—adds up to less pollution, less traffic, and better air for everyone around you.
Small Shifts, Big Impact: Celebrating Earth Month with a Cleaner Commute
You don’t have to overhaul your life to be part of something bigger. Choosing a cleaner commute—just a couple days a week—adds up to less pollution, less traffic, and better air for everyone around you.
Start solving your commute challenges
Strong workforce solutions start with a conversation. Shift’s Program Manager, Katie Marticke, helps organizations understand and overcome the commute barriers affecting their teams.
If you’re ready to stabilize staffing, strengthen retention, and give your employees reliable ways to get to work, connect with us.